金茂博物馆CHAO文化馆

JINMAO MUSEUM YUE CHAO CULTURAL CENTER

金茂博物馆CHAO文化馆

项目名称 |

项目地址 |

项目面积 |

项目类型 |

设计机构 |

Name | Jinmao Museum Yue Chao Clture Center

项目名称 | 金茂博物悦CHAO文化馆

Area | 850㎡

项目面积 | 850㎡

Location | Foshan， Guangdong Provinces

项目地址 | 广东佛山

Client | Foshan Jinmao

开发单位 | 金茂佛山

Today, whether it is a new tea drink or a new coffee force, they are all trying to superimpose experiences and scenarios on the traditional retail relationship of buying and selling, expecting to explore the possibility of transforming into a "third space" in the city, in addition to living and working. A cafe is a public social gathering place created by "experience" and "scene".

消费升级催生了商业环境的快速转变，今天，不论是花样翻新的茶饮，还是层出不穷的咖啡新势力，都试图在传统零售中单一的买卖关系上进行体验叠加和场景衍生，期望在居住和工作之外，探寻向城市“第三空间”转变的可能。一个咖啡馆，更是一个被营造的“体验式”与“场景化”的公共社交聚场。

Inspired by this, Jinmao joined hands with ONE-CU interior design team to create the first Jinmao immersive "Coffee CHAO Culture Museum" in South China on the golden axis of Foshan's Qiandeng Lake, taking "coffee" as the theme design concept. Art Museum". The main story line of the space is to incorporate the real process of coffee making such as roasting, grinding, brewing and its cultural and creative peripheral derivatives, and to carry the commercial functions of negotiation, display, retail and marketing, forming a streamline connection of the whole space function and dynamic line.

在这样的启发下，金茂地产携手ONE-CU壹方设计，融合当下年轻消费群体的潮流消费风向，以“咖啡”为主题设计概念，在佛山千灯湖的黄金中轴之上，倾力打造华南区金茂首家，沉浸式的“咖啡CHAO文化艺术博物馆”。将咖啡制作中真实的烘焙、研磨、冲泡等工艺环节及其文创周边衍生纳入空间表达的主要故事线，并搭载洽谈、展示、零售、营销的商业功能，形成整个空间功能、动线的流线型连通。

With the emergence of the new consumption model, marketing centers with sales as the core have begun to change the focus of space composition from "product-oriented" to "experience-oriented", and through the construction of scenes and themes, a new space image of "product quality plus experience quality" is formed, thus opening people's imagination about lifestyle. Through the construction of scenes and themes, the new space image of "product quality plus experience quality" is formed, thus opening people's imagination for lifestyle. A marketing center is a kind of exploration expression based on design, giving people a proposal of good life.

随着新消费模式的涌现，以销售为核心的营销中心，开始将空间构成的重点，从“重产品”向“重体验”转变，并通过场景的、主题的搭建，形成的“产品品质化+体验品质化”的崭新空间映像，从而打开人们对于生活方式的想象。一个营销中心，更是一种基于设计的探索表达，给予人们的一份美好生活提案。